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Touch to
Authenticate

We combine technology and individual participation to create a world of authentic consumer products.

Touch the Techrock NFC label to verify a product’s authenticity
View the product’s entire journey from point of origin
Choose from a wide range of verifiably authentic products, both online and offline
Earn rewards while contributing to the fight against counterfeit products

Touch to
Authenticate

We combine technology and individual
participation to create a world of authentic
consumer products.


Touch the Techrock NFC label to verify a product’s authenticity
View the product’s entire journey from point of origin
Choose from a wide range of verifiably authentic products, both online and offline
Earn rewards while contributing to the fight against counterfeit products
Banking Level Security Technology

Banking Level Security Technology

Securing individual products

All our products are protected by smart packaging NFC, applied at designated points of origin, and authenticated along the supply chain.

Protected by blockchain

Each 'touch' of the label authenticates the product on the Techrock blockchain. This data cannot be falsified or deleted by anyone, including Techrock.

Your 'Touch' Contributes

Solving the counterfeiting problem requires more than any single party's involvement.

Touching the Techrock label with a smartphone updates the NFC chip’s status, preventing cloning attempts. The more people touch the label, the stronger this additional level of security is.

Social Participation to Combat Counterfeits

Loyalty Program Rewards Participation

Individual actions, such as verifying a product’s authenticity, reward the user with loyalty points.

The points can be redeemed in the Techrock retail channel and at participating merchants.

Social Participation to Combat Counterfeits

Available online and offline

To ensure that only high-quality, authentic products enter the supply chain and reach the hands of Techrock-protected products are specially selected by our dedicated sourcing team and can be found in offline retail outlets across China or purchased online through our dedicated WeChat store.

A Wide Range of Authentic Products

An ever expanding product portfolio focused on securing products that matter most.

Infant
formula

Skincare

Nutrition
supplements

Banking Level Security Technology

Banking Level Security Technology

Securing individual products

All our products are protected by smart packaging NFC, applied at designated points of origin, and authenticated along the supply chain.

Protected by blockchain

Each 'touch' of the label authenticates the product on the Techrock blockchain. This data cannot be falsified or deleted by anyone, including Techrock.

Your 'Touch' Contributes

Your 'Touch' Contributes

Solving the counterfeiting problem requires more than any single party's involvement.

Touching the Techrock label with a smartphone updates the NFC chip’s status, preventing cloning attempts. The more people touch the label, the stronger this additional level of security is.

Loyalty Program Rewards Participation

Your 'Touch' Contributes

Individual actions, such as verifying a product’s authenticity, reward the user with loyalty points.

The points can be redeemed in the Techrock retail channel and at participating merchants.

Available online and offline

Techrock-protected products are specially selected by our dedicated sourcing team and can be found in offline retail outlets across China or purchased online through our dedicated WeChat store.

A Wide Range of Authentic Products

An ever expanding product portfolio focused on securing products that matter most.

Infant
formula

Skincare

Nutrition
supplements

In the Media

26 Nov 2017

Smart label helping beat counterfeiters.

China-based company WaliMai has developed RFID-based anti-counterfeit labels that are fixed to a product to let consumers know for certain that it is genuine. Matthew Stock reports.

View more
05 Dec 2017

The battle against deadly fake goods goes hi-tech.

She is worried about the health risks her daughter faces from fake baby milk. Her concerns illustrate the human aspect of a lucrative global scandal which has seen millions of dollars-worth of different dodgy products hit the market.

View more
13 Feb 2018

Blockchain ensures that your online baby food order is legit.

For much of the world, fake news is less of a problem than fake food. One startup is using the technology behind bitcoin to create anticounterfeit labels.

View more
26 Nov 2017

The Straits Times video coverage of Walimai anti-counterfeit technology.

Knock-off goods range from designer handbags and cosmetics, to food and medicines.

View more
26 Nov 2017

USA Today video coverage of Walimai anti-counterfeit technology.

China-based company WaliMai has developed RFID-based anti-counterfeit labels that are fixed to a product to let consumers know for certain that it is genuine. Matthew Stock reports.

View more

Brands sold on our platform

And more...

Become a Partner

We’re always ready to answer questions or discuss potential collaborations. Send us a message and we’ll respond as soon as possible.